Tag Archives: Latin America

Corona Extra Wants to Refresh Who We Are

Posted on April 13, 2010 by Laura

La Comunidad, the Hispanic AOR for Corona Extra, this week broke a new campaign encouraging U.S. Hispanics to reconnect with our Latino “cultural identity and values”… which, judging from these spots, means: Let’s not get too uptight about being on … Continue reading →

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Meet Abraham Suarez… in All-Bran Commercial

Posted on August 26, 2009 by Laura

Here is a hilarious commercial (running only in Mexico -for now) pitching strawberry-filled All-Bran bars. The spot is via Leo Burnett Mexico.

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MTV: If You Like Shit, Everybody Might Like it

Posted on June 8, 2009 by Laura

This ad ran in Latin America, but I decided to include it here not only because I think is great but because one of its general creative directors, Diego Castillo, is also a creative director at Austin, Texas-based LatinWorks. Advertising … Continue reading →

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Latin America's Weird, Magical Realism Stars in LatinWorks' Campaign Pitching Film Festival

Posted on May 27, 2009 by Laura

Austin, Texas-based LatinWorks has found an hilarious -and smartly crafted- way to pitch Cine Las Americas’ 2009 International Film Festival. Two spots use Latin America’s odd politics to show how much more magical can the region’s filmmaking be. The first … Continue reading →

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Being a Clown is not as Fun as You Think

Posted on February 13, 2009 by Laura

This spot is not new. It first aired in 2008 but I was tempted to include it because it is a very unusual -and effective- way to pitch an international movie festival. Client: Buenos Aires International Independent Film Festival Agency: … Continue reading →

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