-
Recent Posts
Archives
Tag Archives: Beverages
Corona Extra Wants to Refresh Who We Are
La Comunidad, the Hispanic AOR for Corona Extra, this week broke a new campaign encouraging U.S. Hispanics to reconnect with our Latino “cultural identity and values”… which, judging from these spots, means: Let’s not get too uptight about being on … Continue reading
Posted in La Sala de la Tele
Tagged Beverages, Corona Extra, Jose Molla, La Comunidad, Latin America
3 Comments
7UP Targets Hispanic Moms With New Spots and Summer Retail Promotion
On May 18 Dr. Pepper Snapple Group’s 7UP launched Sevenísima, a summer-long contest offering participants the chance to win several prizes, including a family vacation for four and house-cleaning services. The following is one of the branded spots, created and … Continue reading
Posted in La Sala de la Tele
Tagged 7UP, Beverages, Dr. Pepper Snapple Group, López Negrete
Leave a comment
CMPB Releases 'Medusa,' a Fully-Animated Spot Pitching One More Benefit of Milk
As promised, here is the second animated spot released by The California Milk Processor Board (CMPB) promoting yet one more benefit of drinking milk: having a healthy hair. The spot features a very sad princess, whose unruly hair was the source … Continue reading
Posted in La Sala de la Tele
Tagged animated, Beverages, CMPB, Grupo Gallegos, The California Milk Processor Board
1 Comment
Shame on You! Your Son Living in the U.S. Has Taken Up Gringo Light Beer!
Continuing a campaign launched in 2008, Tecate Light this month launched a dual-language advertising campaign designed to connect with first and second generation Mexicans their language of choice. Here are three Spanish-language spots, all via Adrenalina, targeting first generation, Spanish-dominant … Continue reading
Tecate's 'Con Carácter' Campaign Has New Spots
Following up on the ‘Con Carácter’ campaign launched earlier by Tecate via Adrenalina, here are the latest spots, currently running on Spanish-language TV. Enjoy! (And don’t forget to leave your comments.)
Posted in La Sala de la Tele
Tagged Alcoholic Beverages, Beverages, Con Carácter, Tecate
Leave a comment
Tecate Beefs Up Marketing Campaign 'Con Carácter'
Tecate, the Mexican beer brand and division of FEMSA/Heineken USA, is launching a new ad campaign that depicts Americans who have immigrated north from Mexico as iron-willed men “con carácter” who work hard to take care of their families and … Continue reading
Posted in La Sala de la Tele
Tagged Adrenalina, Alcoholic Beverages, Beer, Beverages, Cerveza, Con Carácter, Tecate
Leave a comment
Coca-Cola Unveils Hispanic Adaptation of Global Campaign
This is the :60 version of Coca-Cola’s much hyped Destapa la Felicidad, one of the spots that will be adapted to target the over 45 million Latinos living in the U.S. “Destapa Tus Sueños” or “Unleash Your Dreams” is the central … Continue reading