At Last! Tequila Advertising that Speaks to Me….

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Being a real Mexican and all, I’m not the one to celebrate Cinco de Mayo nor drink margaritas, but the folks over at Sauza Tequila have won me over. Hands down.

And to think I’ve been so negative about advertising….

Hat tip: @HispanicTips


Jessica ‘Simspon’ Sells Her Daughter to ‘People en Español’ –Or Something Like That

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Judging by this headline in “Spanish,” Jessica Simspon [SIC] just had a daughter who happens to be a “bienvendida”

LOL… LOL..

Have these people ever heard about these underpaid and under appreciated professionals known as proofreaders?

Can I send you guys my quote? Anybody?


Should We Be Called ‘Hispano Latinos’? Univision [And Myself] Really Want to Know

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I don’t always watch TV on Sunday, but when I do, I watch Al Punto

Yeah, yeah, this phrase just sounded like a Dos Equis commercial, but it isn’t. I did watch this morning and, among other very relevant information (i.e. that Quadri thinks he can become Mexico’s next president and he likes pot,) I learned that Texas has put forward a proposal to change the name to describe Hispanics in the U.S.

So basically, from what I could gather, some fellows in Texas think we should not be called Hispanics or Latinos anymore, but we should be known as Hispano-Latinos.

I think these guys have a lot of time in their hands, but just in case, I am going to watch Capusotto over and over again to make sure I get my Latino-ness in check.

Hat tip: José Simián


Kelloggs Wants you to Know Cinco de Mayo Is Some Sort of Mayan Celebration. LOL

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Oh no, they didn’t!

I swear it took me a while of digging before realizing this page is legit.

Well, damn it, it IS legit!

Kelloggs, which for some reason says its Crunchy Nut Cereal is the cereal of [un] official celebrations, has launched a celebration of –yes, you guessed it!— Cinco de Mayo. A Facebook campaign exposes visitors to some supposedly funny not funny ”informational” copy, where we learn among other things that:

The fifth of May holds special significance that dates back to the rule of the ancient Mayans. They believed the number five was extremely lucky, and took great care to integrate it into their lives. Calisthenics five times a week. The five-day workweek. And so on. But the number five had special meaning when it appeared more than once – five-five or May 5 was worthy of only one thing: celebration. So, the Mayans would get their groove on withKellogg’s® Crunchy Nut® cereal on May 5 in honor of their favorite number.

Yadda, yadda, yadda. Yeah, yeah, it’s supposed to be funny, but you know what? It is not, really.

There’s just one thing this blogger would like to add: These guys are positively NUTS!


Kelloggs Wants you to Know Cinco de Mayo Is Some Sort of Mayan Celebration. LOL

Mi blog es tu blog

Oh no, they didn’t!

I swear it took me a while of digging before realizing this page is legit.

Well, damn it, it IS legit!

Kelloggs, which for some reason says its Crunchy Nut Cereal is the cereal of [un] official celebrations, has launched a celebration of –yes, you guessed it!— Cinco de Mayo. A Facebook campaign exposes visitors to some supposedly funny not funny ”informational” copy, where we learn among other things that:

The fifth of May holds special significance that dates back to the rule of the ancient Mayans. They believed the number five was extremely lucky, and took great care to integrate it into their lives. Calisthenics five times a week. The five-day workweek. And so on. But the number five had special meaning when it appeared more than once – five-five or May 5 was worthy of only one thing: celebration. So, the Mayans would get their groove on withKellogg’s® Crunchy Nut® cereal on May 5 in honor of their favorite number.

Yadda, yadda, yadda. Yeah, yeah, it’s supposed to be funny, but you know what? It is not, really.

There’s just one thing this blogger would like to add: These guys are positively NUTS!


Target to Feature ‘Emilio’s Picks.’ Expect no Milanés, Maradona Stuff Among Such Picks

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Target, the store that brought you the Target Bodega, is now introducing an innovative, Latino-targeted concept: Emilio’s Picks, as in the stuff picked by Emilio Estefan as cool.

According to the Miami Herald, Emilio’s Picks is:

A selection of music, movies and books curated for Target by Miami’s Grammy award-winning music producer, Emilio Estefan, and displayed in an ongoing section in the entertainment department of select stores.

I don’t know yet what type of books, music and stuff Mr. Estefan will be picking for us, but I have a hunch there’s not going to be a lot of Milanés music, Marx literature or Maradona sports parafernalia, which is like, fine by me, as I tend to look for cultural picks elsewhere.


Mundo Fox Promises to be ‘Americano’ Como Tú

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Here’s the first on-air promo of the much-anticipated Mundo Fox broadcast network, expected to launch some time next Fall. I have no time for sarcastic remarks at the moment, so watch yourselves and leave a comment if you feel like!


Burger King Taps Sofía and Salma Because That’s the Only Way to Make their Salads Sexy

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Burger King has a secret weapon to sell more salads. They are hot and they are Latinas.

Watch Sofía Vergara and Salma Hayek flaunt their cute accents and other attributes to get men go crazy for some greens.

And here’s your Salma Hayek pitch:


Burger King Taps Sofía and Salma Because That’s the Only Way to Make their Salads Sexy

Mi blog es tu blog

Burger King has a secret weapon to sell more salads. They are hot and they are Latinas.

Watch Sofía Vergara and Salma Hayek flaunt their cute accents and other attributes to get men go crazy for some greens.

And here’s your Salma Hayek pitch:


Jessica Perez Says it All: “You Don’t Have to Have Big Boobs to be a Latina”

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Thank you, Jessica Perez, thank you!!!!

Sports Illustrated stunning Costa Rican model Jessica Perez has a thing or two to teach you about the horrible stereotypes surrounding Latinas in the U.S. For example, that not all Latinas (like Jessica Pérez and myself) are dark-skinned and large-breasted.

Given the opportunities Ms. Perez has landed as a non-Latina-looking Latina, gives this blogger high hopes for her near future. Anyone care to put me on the cover of some magazine? (¿aunque sea People en Español?)

Not that there is anything wrong with that…