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- Are you a Hispanic Graduate? Go Get your Hispanic Stole and Show your Pride: ¡Ajúa!
- Lucy? Betty?… No, Says MundoFox, ¡Es Lutty!
- Lucy? Betty?… No, Says MundoFox, ¡Es Lutty!
- Which TV Network is the ‘Hispanic Hollywood’? Executives Managed to Confuse this Blogger
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Category Archives: Television
Lucy? Betty?… No, Says MundoFox, ¡Es Lutty!
Author: Laura Martinez Mi blog es tu blog
When MundoFox executives took up the stage Wednesday afternoon to unveil programming initiatives, they knew the audience had had enough: “My department did a little research, and it concluded that -by now- you have been exposed to about 320,000 hours of upfront presentations,” joked Tom Maney, the svp of advertising sales at Fox Hispanic Media. [...]
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Lucy? Betty?… No, Says MundoFox, ¡Es Lutty!
Author: Laura Martinez Mi blog es tu blog
When MundoFox executives took up the stage Wednesday afternoon to unveil programming initiatives, they knew the audience had had enough: “My department did a little research, and it concluded that -by now- you have been exposed to about 320,000 hours of upfront presentations,” joked Tom Maney, the svp of advertising sales at Fox Hispanic Media. [...] Read More
Which TV Network is the ‘Hispanic Hollywood’? Executives Managed to Confuse this Blogger
Author: Laura Martinez Mi blog es tu blog
Hispanic upfront week is a wonderful thing, especially when you get the chance to hear all kinds of wonderful pitches by competing TV networks. Tuesday morning I learn from Univision’s President César Conde that Televisa is the Hollywood of Hispanics. Barely five hours later, Telemundo’s COO Jacqueline Hernández came up with this… WTH? I mean, it’s [...]
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Should We Be Called ‘Hispano Latinos’? Univision [And Myself] Really Want to Know
Author: Laura Martinez Mi blog es tu blog
I don’t always watch TV on Sunday, but when I do, I watch Al Punto… Yeah, yeah, this phrase just sounded like a Dos Equis commercial, but it isn’t. I did watch this morning and, among other very relevant information (i.e. that Quadri thinks he can become Mexico’s next president and he likes pot,) I [...]
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Mundo Fox Promises to be ‘Americano’ Como Tú
Author: Laura Martinez Mi blog es tu blog
Here’s the first on-air promo of the much-anticipated Mundo Fox broadcast network, expected to launch some time next Fall. I have no time for sarcastic remarks at the moment, so watch yourselves and leave a comment if you feel like!
Non-Hispanic Ad Agency Does Hispanic Spot for ESPN, Probably Pissing Off Some Hispanic Agencies
Author: Laura Martinez Mi blog es tu blog
Robinson Cano stars in ESPN’s latest “This is Sports Center” ad, premiering this Wednesday, just in time for MLB’s opening day. According to the New York Times, it is the first time a Spanish-language spot runs on the “regular” ESPN as opposed to ESPN Deportes. But Hispanic creative people shouldn’t start jumping up and down [...]
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Sheriff Arpaio is a Pretty Nice Guy, Says Arpaio
Author: Laura Martinez Mi blog es tu blog
This is plain hilarious.
Watch Sheriff Arpaio tell Jorge Ramos he is actually a pretty nice guy, because he has lived in Mexico City, Texas and South America.
P.S. I also love the way Ramos says the word findings… it makes me want to squeeze his… Read More
Farmer Frank Martinez Loves Growing Potatoes for McDonald’s. Eats them Raw
Author: Laura Martinez Mi blog es tu blog
Meet Frank Martínez (alas, not a relative,) a potato grower from Saddle View Farms, WA, who thinks his potatoes are much better after they get peeled, chopped, fried and chemically manipulated by McDonald’s. (Presumably because he has a tendency to bite into raw potatoes, which have got to taste pretty bad.) Mr. Martínez is one of [...]
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Farmer Frank Martinez Loves Growing Potatoes for McDonald’s. Eats them Raw
Author: Laura Martinez Mi blog es tu blog
Meet Frank Martínez (alas, not a relative,) a potato grower from Saddle View Farms, WA, who thinks his potatoes are much better after they get peeled, chopped, fried and chemically manipulated by McDonald’s. (Presumably because he has a tendency to bite into raw potatoes, which have got to taste pretty bad.) Mr. Martínez is one of [...] Read More
Want More Latinos to Watch the News? Pitch the News as a Steamy Telenovela
Author: Laura Martinez Mi blog es tu blog
And to stay in the subject of sh*t this blogger couldn’t make up even if she tried… a local Fox affiliate in San Antonio, WOAI-TV, has found an awesome way to attract more Latino viewers to its 6:30 PM newscast. How??!! Just pitch the nightly newscast as if it were a steamy telenovela, featuring guys in sombreros [...]
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