Category Archives: Marketing & Advertising

Are you a Hispanic Graduate? Go Get your Hispanic Stole and Show your Pride: ¡Ajúa!

Is your name Mario, Lupita or José and you’re about to graduate in the U.S.? Worry no more! Prime Heritage offers a wide range of graduation ‘serapes’ [SIC] for the Latino achiever in you. According to Prime Heritage’s website, the company’s mission is clear: “To offer each graduate, regardless of nationality, fraternity/ sorority affiliation, race [...] Read More »

Kate del Castillo Looooves Animals…. And She Says so in an Awesomely Cute Mexican Accent

Paisana and fellow heavy-accented Mexican Kate del Castillo is the latest celebrity to support PETA. Watch her saying how much she loves theeese cute aneeemals.

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Kelloggs Wants you to Know Cinco de Mayo Is Some Sort of Mayan Celebration. LOL

Oh no, they didn’t! I swear it took me a while of digging before realizing this page is legit. Well, damn it, it IS legit! Kelloggs, which for some reason says its Crunchy Nut Cereal is the cereal of [un] official celebrations, has launched a celebration of –yes, you guessed it!— Cinco de Mayo. A [...] Read More »

Kelloggs Wants you to Know Cinco de Mayo Is Some Sort of Mayan Celebration. LOL

Oh no, they didn’t! I swear it took me a while of digging before realizing this page is legit. Well, damn it, it IS legit! Kelloggs, which for some reason says its Crunchy Nut Cereal is the cereal of [un] official celebrations, has launched a celebration of –yes, you guessed it!— Cinco de Mayo. A [...] Read More »

Target to Feature ‘Emilio’s Picks.’ Expect no Milanés, Maradona Stuff Among Such Picks

Target, the store that brought you the Target Bodega, is now introducing an innovative, Latino-targeted concept: Emilio’s Picks, as in the stuff picked by Emilio Estefan as cool. According to the Miami Herald, Emilio’s Picks is: A selection of music, movies and books curated for Target by Miami’s Grammy award-winning music producer, Emilio Estefan, and displayed [...] Read More »

Burger King Taps Sofía and Salma Because That’s the Only Way to Make their Salads Sexy

Burger King has a secret weapon to sell more salads. They are hot and they are Latinas.
Watch Sofía Vergara and Salma Hayek flaunt their cute accents and other attributes to get men go crazy for some greens.

And here’s your Salma Hayek pitch:
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Burger King Taps Sofía and Salma Because That’s the Only Way to Make their Salads Sexy

Burger King has a secret weapon to sell more salads. They are hot and they are Latinas.
Watch Sofía Vergara and Salma Hayek flaunt their cute accents and other attributes to get men go crazy for some greens.

And here’s your Salma Hayek pitch:
Read More »

Latino Moms Dress up Kids in Nestlé Parafernalia for no Apparent Reason

Remember when Facebook was this fun place to hang out with friends and family? Well, it looks like Mark Zuckerberg has succeeded in turning his social network into a fun place to hang out with friends, family…. and a bunch of multinationals. Take Nestle’s Facebook Spanish-language page, which is encouraging Latino families to share their “Nestlé-related experiences” [...] Read More »

Non-Hispanic Ad Agency Does Hispanic Spot for ESPN, Probably Pissing Off Some Hispanic Agencies

Robinson Cano stars in ESPN’s latest “This is Sports Center” ad, premiering this Wednesday, just in time for MLB’s opening day. According to the New York Times, it is the first time a Spanish-language spot runs on the “regular” ESPN as opposed to ESPN Deportes. But Hispanic creative people shouldn’t start jumping up and down [...] Read More »

Peruvian Teens Drink Milk Directly From Their Mom’s Breast. Yeah, That’s Right.

Here’s a spot you won’t see on Univision anytime soon. Perú is part of the viral campaign created by Austin, TX.-based LatinWorks to hype up the upcoming Cine Las Américas film festival in Austin. The video this spot is referring to is none other but the hyper-popular La Tetita, of Peruvian child phenomenon Wendy Sulca, which as [...] Read More »