Category Archives: Latinos in America

Want More Latinos to Watch the News? Pitch the News as a Steamy Telenovela

And to stay in the subject of sh*t this blogger couldn’t make up even if she tried… a local Fox affiliate in San Antonio, WOAI-TV, has found an awesome way to attract more Latino viewers to its 6:30 PM newscast. How??!! Just pitch the nightly newscast as if it were a steamy telenovela, featuring guys in sombreros [...] Read More »