Category Archives: Language

Are you a Fan of Pleonasms and Redundancies? There’s an ‘App’ for that!

I love it when creators go out of their way to find catchy names for their innovative products. Take Biblioteca de Libros [sic] an iTunes app that lets you download tons of -what else?- books! This blogger just got a fantastic idea for other ‘apps,’ which I will be submitting soon to Apple’s iTunes. Are you ready? [...] Read More »

Should We Be Called ‘Hispano Latinos’? Univision [And Myself] Really Want to Know

I don’t always watch TV on Sunday, but when I do, I watch Al Punto… Yeah, yeah, this phrase just sounded like a Dos Equis commercial, but it isn’t. I did watch this morning and, among other very relevant information (i.e. that Quadri thinks he can become Mexico’s next president and he likes pot,) I [...] Read More »

New Latino Dating Site Wants to Hook You Up With a ‘Sexy Culo Latino’

It had been a while since anybody pitched this blogger such a juicy, sexy -and sexual- new venture, so I was ecstatic to hear LatinDating is up and running. I have no idea who Jim, Laura, Helen and Maria are, but given the carefully-crafted copy on the homepage, I can tell you they know a thing or two about Google [...] Read More »

How do you Say ‘Tamales’ in Japanese? Pues así

A Peruvian business school (Instituto de Comercio Exterior) has found an unusual -and quite hilarious- way to promote its courses on export/imports. Using a real TV spot for Japanese tamales, the school crafted the TamalesenJapon.com web site, which actually takes visitors to the school’s web site (where by the way they can also see images [...] Read More »

How do you Say ‘Plum Tomato’ in U.S. Spanish?

One of the most beautiful things about language is that it manages to re-invent itself, transforming the names of otherwise unpronounceable stuff into things we (phonetic-language-speaking people) can understand -and pronounce properly. How else would you explain the wonderful transformation of “plum tomato” to plontomero? I don’t know you but these plontomeros would be delicious in [...] Read More »

Corona Wants you to Have a Very ‘Appy’ Hour

If you are going to get creative with your advertisement, and use the top of two beer bottles as substitute for the letter “h,” you might as well want to spell check your copy, so that winners will “receive” prizes and giveaways, instead of “receive” prizes and giveaways. I’m just sayin’   Read More »

What to Call a Mexican Ice Cream Chain in New York

If you are remotely familiar with La Michoacana, and its über successful chain of ice cream parlors throughout Mexico, you’d understand why this is one of the most brilliant monikers, like, ever.
Photo: Laura Martínez. Chelsea, NYC. June 26 (G… Read More »