Category Archives: Hispanic marketing

Gorton’s Launches Spanish-language Site to Pitch Tits and Other Delicious Seafood Treats

Author: Mi blog es tu blog
Feb
16
2012

I love it when marketers go out of their way and launch Spanish-language web sites to reach my people (i.e. Hispanics.) But just one little thing. If you are going to be as rigorous as Gorton’s Seafood, which seems to be pretty good at putting accents and including “eñes” in their Spanish-language copy, you might want [...] Read More »

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A Valentine’s Gift That Will Make Your Girlfriend Wrap Her Legs -Not Arms- Around Your Neck

Author: Mi blog es tu blog
Feb
14
2012

The creators of the Partner ES900, a portable translator that would seduce your girlfriend into opening her legs, are back at it, with a new marketing blitz pitching the device as the sole “linguistic method” that would make your girl wrap her legs -and not her arms- around your neck. [Click photo to enlarge.] This [...] Read More »

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Clorox Wants You to Know Cleaning is ‘Rite of Passage’ for Latinas

Author: Mi blog es tu blog
Jun
07
2011

I always knew my mom was onto something truly cultural every time she scolded me and my sisters about our messy rooms. Thanks to Clorox now I know this was nothing but a rite of passage; something grandmothers and mothers do to keep our Latinoness -not necessarily our cleaningness- in check. According to a Clorox press release: [...] Read More »

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Kraft Wants More Hispanics to Drink their Kool Aid

Author: Mi blog es tu blog
Jun
01
2011

It is a good thing there are now more than 50.1 million Hispanics in this country, so that companies unable to grow their brands among healthy-minded Americans can now turn to the so-called minorities to peddle their fast foods and sugary drinks. Take Kraft’s Kool Aid, which this month announced it will devote most of [...] Read More »

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Happy Cinco de Mayo, Vatos! Here’s How to Fix Yourselves an Authentic Mexican Meal

Author: Mi blog es tu blog
May
04
2011

For those of you who think I’m only bitching about advertising and cannot say anything good about anything anymore… Here is what I consider a truly great piece of advertising… and one that is perfect for your Cinco de Mayo bash, which… Read More »

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