Yearly Archives: 2012

Are you a Hispanic Graduate? Go Get your Hispanic Stole and Show your Pride: ¡Ajúa!

Is your name Mario, Lupita or José and you’re about to graduate in the U.S.? Worry no more! Prime Heritage offers a wide range of graduation ‘serapes’ [SIC] for the Latino achiever in you. According to Prime Heritage’s website, the company’s mission is clear: “To offer each graduate, regardless of nationality, fraternity/ sorority affiliation, race [...] Read More »

Lucy? Betty?… No, Says MundoFox, ¡Es Lutty!

When MundoFox executives took up the stage Wednesday afternoon to unveil programming initiatives, they knew the audience had had enough: “My department did a little research, and it concluded that -by now- you have been exposed to about 320,000 hours of upfront presentations,” joked Tom Maney, the svp of advertising sales at Fox Hispanic Media. [...] Read More »

Lucy? Betty?… No, Says MundoFox, ¡Es Lutty!

When MundoFox executives took up the stage Wednesday afternoon to unveil programming initiatives, they knew the audience had had enough: “My department did a little research, and it concluded that -by now- you have been exposed to about 320,000 hours of upfront presentations,” joked Tom Maney, the svp of advertising sales at Fox Hispanic Media. [...] Read More »

Which TV Network is the ‘Hispanic Hollywood’? Executives Managed to Confuse this Blogger

Hispanic upfront week is a wonderful thing, especially when you get the chance to hear all kinds of wonderful pitches by competing TV networks. Tuesday morning I learn from Univision’s President César Conde that Televisa is the Hollywood of Hispanics. Barely five hours later, Telemundo’s COO Jacqueline Hernández came up with this… WTH? I mean, it’s [...] Read More »

Kate del Castillo Looooves Animals…. And She Says so in an Awesomely Cute Mexican Accent

Paisana and fellow heavy-accented Mexican Kate del Castillo is the latest celebrity to support PETA. Watch her saying how much she loves theeese cute aneeemals.

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Latino Business Owners in NYC Would Do Anything to Please their Clientele

New around town? Just visit any local bodega, restaurant, hairdresser or cafetería, and you’ll find a hard-working Latino willing to do anything [I mean, ANYTHING] for you to feel at ease… Heck, they will even force their “employes… Read More »

Are you a Fan of Pleonasms and Redundancies? There’s an ‘App’ for that!

I love it when creators go out of their way to find catchy names for their innovative products. Take Biblioteca de Libros [sic] an iTunes app that lets you download tons of -what else?- books! This blogger just got a fantastic idea for other ‘apps,’ which I will be submitting soon to Apple’s iTunes. Are you ready? [...] Read More »

Politics Meet Cleavage at Mexico’s Presidential Debate Sunday Night

You mean to tell me you DID NOT watch Mexico’s presidential debate on Sunday? Shame on you!! Well, I didn’t either, but my journalistic skills made me get up really early in the morning and go hunt for some of the most relevant information of the night, which according to my brother and most male [...] Read More »

At Last! Tequila Advertising that Speaks to Me….

Being a real Mexican and all, I’m not the one to celebrate Cinco de Mayo nor drink margaritas, but the folks over at Sauza Tequila have won me over. Hands down.
And to think I’ve been so negative about advertising….

Hat tip: @Hispan… Read More »

At Last! Tequila Advertising that Speaks to Me….

Being a real Mexican and all, I’m not the one to celebrate Cinco de Mayo nor drink margaritas, but the folks over at Sauza Tequila have won me over. Hands down.
And to think I’ve been so negative about advertising….

Hat tip: @Hispan… Read More »