All this blah, blah, blah about being bicultural, bilingual, living in two worlds, etc. has finally resulted in something tangible –and most likely inedible. Taco Bell’s Doritos Locos Tacos promise to bring us the best of both worlds: a “taco” on the inside… Doritos on the outside*
How can you go wrong with that?
via: Gizmodo
*CAUTION: Customers might be required to wear latex gloves when handling this “thing”
You can say anything you like about Andrés Manuel López Obrador, but at least the guy has it very clear where he’ll end up if he doesn’t win the Mexican presidency this year.
Hat tip: Adictivo Magazine
I love it when marketers go out of their way and launch Spanish-language web sites to reach my people (i.e. Hispanics.)
But just one little thing. If you are going to be as rigorous as Gorton’s Seafood, which seems to be pretty good at putting accents and including “eñes” in their Spanish-language copy, you might want to make sure to put a little accent over the word “mamás” … I mean, if what you mean is to talk about moms (mamás) and not what some dirty minds (not mine) might be thinking of.
The creators of the Partner ES900, a portable translator that would seduce your girlfriend into opening her legs, are back at it, with a new marketing blitz pitching the device as the sole “linguistic method” that would make your girl wrap her legs -and not her arms- around your neck. [Click photo to enlarge.]
This piece first appeared in New York’s El Diario la Prensa, proving once again that a good marketer knows her market well.
And to stay in the subject of sh*t this blogger couldn’t make up even if she tried… a local Fox affiliate in San Antonio, WOAI-TV, has found an awesome way to attract more Latino viewers to its 6:30 PM newscast.
How??!! Just pitch the nightly newscast as if it were a steamy telenovela, featuring guys in sombreros riding horses and muy caliente señoritas!
Hat tip: Latinocommunicators via Hispanic Tips
Remember the Absolut brouhaha?
Remember the Alamo?
Well, none of those contentious binational wars would ever come close to what’s looming behind a moronic proposition to rename the Gulf of Mexico as Gulf of America. The brilliant idea popped into the head of State Rep. Steve Holland of Mississippi, most likely because there’s not a lot to do in Mississippi, so people have plenty of time to think over important stuff.
I couldn’t make this up… even if I tried.
And speaking of innovative marketing ideas, Denny’s has decided it is a good idea to link dogs with a sizzling meat fajita.
In what this blogger considers a marketing –and gastronomical– faux pas (I grew up eating tacos al pastor outside my local subway station) the restaurant chain has tapped famous dog behavioralist César Millán (aka ‘The Dog Whisperer’) to help a Latino family deal with an extremely “aggressive” meal, a Western Beef Sizzling Fajita thing.
I don’t know you, but after enduring watching the 3-minute thing, I felt like getting myself a veggie meal. I do not want to think of dogs when I see a sizzling fajita. Or viceversa.
But watch it yourselves and let me know what you think!
Please tell me I am delirious or suffering from some kind of exhaustion-fueled maladie and none o this is true.
Turns out some great marketing mind over at Target Stores has come up with the Bullseye Bodega, offering not only online coupons, but heavily “discounted items in a store-within-a-store.”
Click here for a hilarious video review by the folks over at LatinoRebels.
So now you know.
You’re Hispanic and don’t shop at the Bullseye Bodega? Shame on you!
As everybody knows by now, Univision’s Jorge Ramos this week sat down with both Newt Gingrich and Mitt Romney to discuss some issues relevant to the Latino voter, for example, when and how are they going to bomb Cuba and kill the Castros.
However, this blogger’s favorite moment came when Romney denied being Mexican-American, but yet asked Ramos to spread the word out, thinking that little “white lie” would get him ahead among the Latino electorate.
You don’t believe me? Just watch!
It had been a while since anybody pitched this blogger such a juicy, sexy -and sexual- new venture, so I was ecstatic to hear LatinDating is up and running.
I have no idea who Jim, Laura, Helen and Maria are, but given the carefully-crafted copy on the homepage, I can tell you they know a thing or two about Google search analytics, using words like culo, sexy, Latina, free, sex, etc. in no particular order, and following no grammatical rules whatsoever.
Ay, caramba!
