Yearly Archives: 2010

Head & Shoulders Will Help Boost Your Hair… and Spanish-Speaking Abilities

Author:
Oct
28
2010

Advertising Agency: Saatchi & Saatchi, New York, USA Creative Directors: Michael Vaughan, Neil Levin, Daniel Mailliard Executive Creative Director: Gerry Graf Art Director: Michael Vaughan Copywriter: Neil Levin Director: Greg Popp Hat tip: Adictivo Magazine Read More »

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MTV Wants Your Idols to Look Really, Really Good

Author:
Sep
03
2010

Here are three spots from a 2009 campaign by la comunidad for client MTV. Bono is definitely my favorite… How about yours? Watch, enjoy and leave me your comments. Don’t be shy! Ad Agency: La Comunidad Executive Creative Director: José … Continue reading → Read More »

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MTV Knows You Will NOT be Watching MTV This Summer

Author:
May
25
2010

Here’s a brilliant new campaign by MTV, which pretty much states that MTV understands people NOT watching MTV during the summer, simply because it’s World Cup time. The campaign, via La Comunidad, is filmed in Spaniss, Russian and Korean and … Continue reading → Read More »

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Mexican Goalkeeper Memo Ochoa -and His Nike Gloves- Star in this New Allstate Spot

Author:
May
19
2010

Here is a recent :30 spot from Allstate, pitching insurance as something that helps protect the most precious things (i.e. Memo Ochoa’s Nike’s goalkeeper gloves.) Watch, enjoy, and leave your comments!

Agency: Lapiz
Creative director: Gera… Read More »

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LatinWorks Releases New Campaign for Cine las Américas

Author:
May
11
2010

Austin, Texas-based LatinWorks this year continued its use of real footage of Latin American news, politics and current events to spice up its pitch for Cine Las Americas. Unlike last year’s campaign, the new spots combine real footage with original … Continue reading → Read More »

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Long Face? You Might Want to Try Boost Mobile

Author:
Apr
22
2010

Boost Mobile is launching a new Spanish-language campaign pitching its $50 monthly plan, which according to this commercial will put an end to caras largas (or long faces.) Via Dallas-based Inspire, Boost Mobile’s new campaign targets Spanish-dominant adults 18-49 and … Continue reading → Read More »

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Corona Extra Wants to Refresh Who We Are

Author:
Apr
13
2010

La Comunidad, the Hispanic AOR for Corona Extra, this week broke a new campaign encouraging U.S. Hispanics to reconnect with our Latino “cultural identity and values”… which, judging from these spots, means: Let’s not get too uptight about being on … Continue reading → Read More »

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Dennis Haysbert Now Speaks ‘Español’

Author:
Apr
13
2010

Who said only Cristina or Don Francisco could endorse your product en español? Dennis Haysbert, whose baritone voice has assured us like, forever, that with Allstate we are in “Good Hands,” now wants you to to know that with Allstate … Continue reading → Read More »

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Shalim Ortiz Plays Vampire in Verizon Wireless Commercial

Author:
Feb
24
2010

I’m still trying to dig in more creative and production info. on this one, but watch, enjoy and leave your comments in the meantime!

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Honda Odyssey: Just How Your Kids Imagined It

Author:
Feb
03
2010

ConceptCafé Advertising has launched a new spot for the 2010 Honda Odyssey, claiming basically that “if your kids can imagine it, we can build it.” According to its creators, the spot targets both the U.S. Hispanic and the general market … Continue reading → Read More »

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