Creative Directors: Michael Vaughan, Neil Levin, Daniel Mailliard
Executive Creative Director: Gerry Graf
Art Director: Michael Vaughan
Copywriter: Neil Levin
Director: Greg Popp
Here are three spots from a 2009 campaign by la comunidad for client MTV. Bono is definitely my favorite… How about yours?
Watch, enjoy and leave me your comments. Don’t be shy!
Ad Agency: La Comunidad
Executive Creative Director: José Mollá/Joaquín Mollá
Executive Creative Director: Ricardo Tinoco, Uptempo
Senior Copywriter: Gustavo Lauria
Art Director: Senior Art Director: Philip Bonnery
Agency Producer: Laurie Malaga
Director: Nelson Cabrera
Production Co. Executive Producer: Marcos Cline-Marquez Producer: Luis Valderrama
Editor: Alejandro Santangelo
Here’s a brilliant new campaign by MTV, which pretty much states that MTV understands people NOT watching MTV during the summer, simply because it’s World Cup time. The campaign, via La Comunidad, is filmed in Spaniss, Russian and Korean and will on all MTV channels outside the U.S. starting in June.
Watch, enjoy and leave your comments!
Agency: La Comunidad and La Comunidad – Summer
Chief Creative Officers: Jose Mollá, Joaquin Mollá
Creative Director: Ricky Vior, Leo Prat, Gustavo Lauria
Art Director: Ricky Vior
Copywriter: Gustavo Lauria, Leo Prat
Accounts: Victor Leon
Agency Producer: Laurie Malaga / Julio Rangel
Planning: Richard Monturo, Carlos Arcos
MTV Creative Directors: Sean Saylor / Juan Frontini
Production Company: Landia
Director (“Spooky” and “Shto”): La Comunidad – Summer
Director (“Chobi”): Maxi Blanco
Director of Photography: Juan Carlos Ferro
Producer: Nicolas Cabuche
Sound: La Cupula
Post Production (“Chobi”): REINO
Post Production(“Spooky” and “Shto”): PICKLE HOUSE
Unlike last year’s campaign, the new spots combine real footage with original creative, which serves as a sort of background to illustrate the hilarious absurdity of the speeches.
I still like last year’s campaign much better.
What do you think?
…On Hugo Chávez diatribe about saving water in the shower
…On Miss Antioquia’s “profound thoughts” on men and women
…On Cristina Kirchner’s speech about the importance of eating pork
Boost Mobile is launching a new Spanish-language campaign pitching its $50 monthly plan, which according to this commercial will put an end to caras largas (or long faces.)
Via Dallas-based Inspire, Boost Mobile’s new campaign targets Spanish-dominant adults 18-49 and is currently airing on national television.
Watch and don’t forget to leave your comments!
La Comunidad, the Hispanic AOR for Corona Extra, this week broke a new campaign encouraging U.S. Hispanics to reconnect with our Latino “cultural identity and values”… which, judging from these spots, means: Let’s not get too uptight about being on time, let’s dance like real Latinos and pleaaseee never send back a soccer ball with your hands! (Ser Latino es más relajado, ¡no nos gusta verte estresado!)
I personally think this is one of those instances where the use of stereotypes is not only OK, but by becoming the very heart of the campaign, they make it cool. What do you think?
Watch and enjoy. These are as fresh as that Corona beer in your freezer that you are just dying to pop open! Oh, and leave your comentarios por favor.
All spots via La Comunidad
Chief Creative Officer: Jose Molla
Executive Creative Director: Jose Molla, Ricky Vior, Leo Prat
Producers: Laurie Malaga, Julio Rangel
Account Executive(s): Maryanne Dammrich, Victor Leon
Photographer/Designer: David Harry Stewart
Photo Agent: Stephanie Baptiste/Bransch
Producer: Stephanie Cohen
Production Company: AmericaFilmworks
Director: Diego Kaplan
Director of Photography: Lalo Martinez Solares
Executive producer: Marcelo Paiz
Radio Production: Promidi Music
Editing House: Upstairs
Editor: Alejandro Santangelo
Producer: Flor Zoccola
Music House: Promidi Music
Composer: Gabriel Saientz
Producer: Gabriel Saientz
Sound Design: Promidi Music
Audio Mix: Promidi Music
Dennis Haysbert, whose baritone voice has assured us like, forever, that with Allstate we are in “Good Hands,” now wants you to to know that with Allstate you are en “Buenas manos.” Haysbert this month made his Spanish-language debut in a series of television commercials now airing on most Hispanic networks.
ConceptCafé Advertising has launched a new spot for the 2010 Honda Odyssey, claiming basically that “if your kids can imagine it, we can build it.”
According to its creators, the spot targets both the U.S. Hispanic and the general market audiences.
Watch them both below, in English -and Spanish. Leave your comments!
Client: Honda Odyssey
Agency: ConceptCafé Advertising