Category Archives: La Sala de la Tele

MTV Knows You Will NOT be Watching MTV This Summer

Posted on May 25, 2010 by Laura

Here’s a brilliant new campaign by MTV, which pretty much states that MTV understands people NOT watching MTV during the summer, simply because it’s World Cup time. The campaign, via La Comunidad, is filmed in Spaniss, Russian and Korean and … Continue reading →

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Mexican Goalkeeper Memo Ochoa -and His Nike Gloves- Star in this New Allstate Spot

Posted on May 19, 2010 by Laura

Here is a recent :30 spot from Allstate, pitching insurance as something that helps protect the most precious things (i.e. Memo Ochoa’s Nike’s goalkeeper gloves.) Watch, enjoy, and leave your comments! Agency: Lapiz Creative director: Gerard de Thame – Believe

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LatinWorks Releases New Campaign for Cine las Américas

Posted on May 11, 2010 by Laura

Austin, Texas-based LatinWorks this year continued its use of real footage of Latin American news, politics and current events to spice up its pitch for Cine Las Americas. Unlike last year’s campaign, the new spots combine real footage with original … Continue reading →

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Long Face? You Might Want to Try Boost Mobile

Posted on April 22, 2010 by Laura

Boost Mobile is launching a new Spanish-language campaign pitching its $50 monthly plan, which according to this commercial will put an end to caras largas (or long faces.) Via Dallas-based Inspire, Boost Mobile’s new campaign targets Spanish-dominant adults 18-49 and … Continue reading →

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Corona Extra Wants to Refresh Who We Are

Posted on April 13, 2010 by Laura

La Comunidad, the Hispanic AOR for Corona Extra, this week broke a new campaign encouraging U.S. Hispanics to reconnect with our Latino “cultural identity and values”… which, judging from these spots, means: Let’s not get too uptight about being on … Continue reading →

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Dennis Haysbert Now Speaks ‘Español’

Posted on April 13, 2010 by Laura

Who said only Cristina or Don Francisco could endorse your product en español? Dennis Haysbert, whose baritone voice has assured us like, forever, that with Allstate we are in “Good Hands,” now wants you to to know that with Allstate … Continue reading →

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Shalim Ortiz Plays Vampire in Verizon Wireless Commercial

Posted on February 24, 2010 by Laura

I’m still trying to dig in more creative and production info. on this one, but watch, enjoy and leave your comments in the meantime!

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Honda Odyssey: Just How Your Kids Imagined It

Posted on February 3, 2010 by Laura

ConceptCafé Advertising has launched a new spot for the 2010 Honda Odyssey, claiming basically that “if your kids can imagine it, we can build it.” According to its creators, the spot targets both the U.S. Hispanic and the general market … Continue reading →

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How a Slow Connection Can Harm your Abuela

Posted on December 13, 2009 by Laura

Here’s a funny spot pitching Verizon’s High Speed Internet. For only $17.99 you can bring Grandma back to life. Watch, enjoy and please leave your comments. Client: Verizon Agency: GlobalHue Executive Creative Director / Creative Director: Tony Hidalgo / Ignacio … Continue reading →

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Sony Will Make Sure to Capture Your Smile

Posted on December 6, 2009 by Laura

Miami and Buenos Aires-based La Comunidad has released a spot for the new Sony Cybershot, featuring the “Smile Shutter,” which automatically captures an image when your subject smiles – without having to press the shutter. Watch, enjoy and leave your … Continue reading →

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