Tag Archives: The California Milk Processor Board

CMPB Releases 'Medusa,' a Fully-Animated Spot Pitching One More Benefit of Milk

As promised, here is the second animated spot released by The California Milk Processor Board (CMPB) promoting yet one more benefit of drinking milk: having a healthy hair. The spot features a very sad princess, whose unruly hair was the source … Read More »

What Makes a Princess Cry… Every Month?

The California Milk Processor Board (CMPB) this week launched a new Spanish-language television campaign, featuring two fully-animated spots, Sad Princess and Medusa. Created and produced by Grupo Gallegos, the spots highlight two benefits of drinking milk: relieving  premenstrual syndrome (Sad … Read More »