Tag Archives: Tecate

Tecate's 'Con Carácter' Campaign Has New Spots

Following up on the ‘Con Carácter’ campaign launched earlier by Tecate via Adrenalina, here are the latest spots, currently running on Spanish-language TV. Enjoy! (And don’t forget to leave your comments.) [youtube=http://www.youtube.com/watch?v=tx-QVmBzO0g]

Tecate Beefs Up Marketing Campaign 'Con Carácter'

Tecate, the Mexican beer brand and division of FEMSA/Heineken USA, is launching a new ad campaign that depicts Americans who have immigrated north from Mexico as iron-willed men “con carácter” who work hard to take care of their families and … Read More »