Tag Archives: JCPenney en español

JCPenney Launches Spring Campaign Via TVP

Here are two new spots pitching JCPenney‘s spring collection. These spots hail from New York-based The Vidal Partnership, which in 2008 became the retailer’s Hispanic AOR. [youtube=http://www.youtube.com/watch?v=8ldqfx3jw9w] [youtube=http://www.youtube.com/watch?v=bBT4rjpweAc] TVP’s scope of work for JCPenney includes strategic counsel in reaching Hispanic … Read More »