Tag Archives: Con Carácter

Tecate's 'Con Carácter' Campaign Has New Spots

Author:
Apr
15
2009

Following up on the ‘Con Carácter’ campaign launched earlier by Tecate via Adrenalina, here are the latest spots, currently running on Spanish-language TV. Enjoy! (And don’t forget to leave your comments.) [youtube=http://www.youtube.com/watch?v=tx-QVmBzO0g]

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Tecate Beefs Up Marketing Campaign 'Con Carácter'

Author:
Apr
12
2009

Tecate, the Mexican beer brand and division of FEMSA/Heineken USA, is launching a new ad campaign that depicts Americans who have immigrated north from Mexico as iron-willed men “con carácter” who work hard to take care of their families and … Read More »

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