Tag Archives: Beverages

7UP Targets Hispanic Moms With New Spots and Summer Retail Promotion

On May 18 Dr. Pepper Snapple Group’s 7UP launched Sevenísima, a summer-long contest offering participants the chance to win several prizes, including a family vacation for four and house-cleaning services. The following is one of the branded spots, created and … Read More »

CMPB Releases 'Medusa,' a Fully-Animated Spot Pitching One More Benefit of Milk

As promised, here is the second animated spot released by The California Milk Processor Board (CMPB) promoting yet one more benefit of drinking milk: having a healthy hair. The spot features a very sad princess, whose unruly hair was the source … Read More »

Shame on You! Your Son Living in the U.S. Has Taken Up Gringo Light Beer!

Continuing a campaign launched in 2008, Tecate Light this month launched a dual-language advertising campaign designed to connect with first and second generation Mexicans their language of choice. Here are three Spanish-language spots, all via Adrenalina, targeting first generation, Spanish-dominant … Read More »

Tecate's 'Con Carácter' Campaign Has New Spots

Following up on the ‘Con Carácter’ campaign launched earlier by Tecate via Adrenalina, here are the latest spots, currently running on Spanish-language TV. Enjoy! (And don’t forget to leave your comments.) [youtube=http://www.youtube.com/watch?v=tx-QVmBzO0g]

Tecate Beefs Up Marketing Campaign 'Con Carácter'

Tecate, the Mexican beer brand and division of FEMSA/Heineken USA, is launching a new ad campaign that depicts Americans who have immigrated north from Mexico as iron-willed men “con carácter” who work hard to take care of their families and … Read More »

Coca-Cola Unveils Hispanic Adaptation of Global Campaign

This is the :60 version of Coca-Cola’s much hyped Destapa la Felicidad, one of the spots that will be adapted to target the over 45 million Latinos living in the U.S. “Destapa Tus Sueños” or “Unleash Your Dreams” is the central … Read More »