Tag Archives: Alcoholic Beverages

What Does Greatness Taste Like?

[youtube=http://www.youtube.com/watch?v=rE3F0DC5Kbo&] And speaking of light beer, here is a recent spot for Miller via López Negrete Communications in Houston. What do you think? Client: MillerCoors Agency: López Negrete Communications, Inc. Creative director: Federico Traeger Associate creative director: Fernando Gomez Art … Read More »

Shame on You! Your Son Living in the U.S. Has Taken Up Gringo Light Beer!

Continuing a campaign launched in 2008, Tecate Light this month launched a dual-language advertising campaign designed to connect with first and second generation Mexicans their language of choice. Here are three Spanish-language spots, all via Adrenalina, targeting first generation, Spanish-dominant … Read More »

Tecate's 'Con Carácter' Campaign Has New Spots

Following up on the ‘Con Carácter’ campaign launched earlier by Tecate via Adrenalina, here are the latest spots, currently running on Spanish-language TV. Enjoy! (And don’t forget to leave your comments.) [youtube=http://www.youtube.com/watch?v=tx-QVmBzO0g]

Tecate Beefs Up Marketing Campaign 'Con Carácter'

Tecate, the Mexican beer brand and division of FEMSA/Heineken USA, is launching a new ad campaign that depicts Americans who have immigrated north from Mexico as iron-willed men “con carácter” who work hard to take care of their families and … Read More »