Author Archives: Laura Martinez

You can say anything you like about Andrés Manuel López Obrador, but at least the guy has it very clear where he’ll end up if he doesn’t win the Mexican presidency this year.

Hat tip: Adictivo Magazine
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Gorton’s Launches Spanish-language Site to Pitch Tits and Other Delicious Seafood Treats

I love it when marketers go out of their way and launch Spanish-language web sites to reach my people (i.e. Hispanics.) But just one little thing. If you are going to be as rigorous as Gorton’s Seafood, which seems to be pretty good at putting accents and including “eñes” in their Spanish-language copy, you might want [...] Read More »

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A Valentine’s Gift That Will Make Your Girlfriend Wrap Her Legs -Not Arms- Around Your Neck

The creators of the Partner ES900, a portable translator that would seduce your girlfriend into opening her legs, are back at it, with a new marketing blitz pitching the device as the sole “linguistic method” that would make your girl wrap her legs -and not her arms- around your neck. [Click photo to enlarge.] This [...] Read More »

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Want More Latinos to Watch the News? Pitch the News as a Steamy Telenovela

And to stay in the subject of sh*t this blogger couldn’t make up even if she tried… a local Fox affiliate in San Antonio, WOAI-TV, has found an awesome way to attract more Latino viewers to its 6:30 PM newscast. How??!! Just pitch the nightly newscast as if it were a steamy telenovela, featuring guys in sombreros [...] Read More »

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Gulf of Mexico to be Renamed Gulf of America

Remember the Absolut brouhaha? Remember the Alamo? Well, none of those contentious binational wars would ever come close to what’s looming behind a moronic proposition to rename the Gulf of Mexico as Gulf of America. The brilliant idea popped into the head of State Rep. Steve Holland of Mississippi, most likely because there’s not a [...] Read More »

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Denny’s Wants you to Think of Dogs When You Eat a Delectable Sizzling Skillet

And speaking of innovative marketing ideas, Denny’s has decided it is a good idea to link dogs with a sizzling meat fajita. In what this blogger considers a marketing –and gastronomical– faux pas (I grew up eating tacos al pastor outside my local subway station) the restaurant chain has tapped famous dog behavioralist César Millán (aka ‘The Dog Whisperer’) [...] Read More »

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Target Thinks Diversity is Awesome. Introduces ‘Bodega’ to Sell Hispanics Cheap Stuff

Please tell me I am delirious or suffering from some kind of exhaustion-fueled maladie and none o this is true. Turns out some great marketing mind over at Target Stores has come up with the Bullseye Bodega, offering not only online coupons, but heavily “discounted items in a store-within-a-store.” Click here for a hilarious video [...] Read More »

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Romney is NOT Mexican, But He Wouldn’t Mind Univision Spreading the Word Out

Jan

As everybody knows by now, Univision’s Jorge Ramos this week sat down with both Newt Gingrich and Mitt Romney to discuss some issues relevant to the Latino voter, for example, when and how are they going to bomb Cuba and kill the Castros. However, this blogger’s favorite moment came when Romney denied being Mexican-American, but [...] Read More »

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New Latino Dating Site Wants to Hook You Up With a ‘Sexy Culo Latino’

Jan