How a Trash Can in California 'Got it All'

Here’s a :30 spot -in Spanish- pitching Lotto Scratchers that give players a second chance to win. The same spot is also available in English via the same Hispanic shop, Casanova Pendrill Publicidad, Inc.

Watch, enjoy and leave your comments.


Client: California Lotto

Agency: Casanova Pendrill Publicidad, Inc.

Creative director: Fernando Poblete

Art director: Alex Rodriguez, Fernanda Orrantia

Production company: MJZ

Direction: Clay Williams

Music: Emoto Music

Direccion General Creativa: Elias Weinstock

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