Allstate Wants Latinos to Know They are in Good Hands

Here are two recent spots (“Hands” and “Foul”) for Allstate via Chicago-based Lápiz.

These are only part of a bigger campaign tying Allstate’s three-year sponsorship of the Mexican National Team.

Allstate this year received the grand prize award in the digital category at the 2009 Association of National Advertisers (ANA) Multicultural Excellence Awards for its Web site, Proteccioneslajugada.com (protection is the right move). The digital campaign was also developed by Lápiz.

[youtube=http://www.youtube.com/watch?v=Pkm8apdkCh4]

[youtube=http://www.youtube.com/watch?v=Wkyo0DbP5iU]

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