Boost Mobile, the pre-paid division of Sprint, this week unveiled a new set of commercials from its Sin abusos campaign.
The :30 spots, currently airing on Spanish-language TV, continue to feature Hispanics in very painful situations… a pain they can no longer feel since they’ve already suffered much at the hands of their cellular service providers.
Here are two spots from the previous TV campaign, all via Dallas, Tx.-based Inspire!
[youtube=http://www.youtube.com/watch?v=26f9BQpW9nY&]
[youtube=http://www.youtube.com/watch?v=JZ6Cl_KKGwM&]
Wasted 30 seconds. No place where I can log in to get more info? No number to call? No explicit closing the sale? Cellular telephony is not a branding client, it needs subscribers. Wasted.