American Airlines this week (June 10) launched a new Hispanic-targeted campaign to pitch its AAdvantage frequent flyer program to Spanish-speaking audiences. The creative, executed by American Airlines’ long-time Hispanic agency of record, Zubi Advertising, explains the virtues and advantages of belonging to the airline’s rewards program. The spot, currently running nation-wide on Telemundo and Univision, also directs viewers to a recently redesigned Web site.
Watch, enjoy and tell us what you think!
Client: American Airlines
Agency: Zubi Advertising. Miami, Fla.