7UP Targets Hispanic Moms With New Spots and Summer Retail Promotion

On May 18 Dr. Pepper Snapple Group’s 7UP launched Sevenísima, a summer-long contest offering participants the chance to win several prizes, including a family vacation for four and house-cleaning services.

The following is one of the branded spots, created and conceived by 7UP’s Hispanic agency, López Negrete Communications.


And this other one is part of a series produced by Telemundo to promote  7UP -and Sevenísima- at selected supermarkets in 8 cities.


Client: 7UP

Agency: López Negrete

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