Monthly Archives: June 2009

Gain Sure Knows What 'Smell Good' Really Means

Here is a great execution (at :45) for Gain, the P&G’s laundry detergent. I’m trying to dig in more creative info. about the spot but thought it would be great to share. Leave your comments! (or share more info. with … Read More »

LatinWorks' 'Llama' Wins at Cannes 2009

Here is Llama, the only spot from a U.S. Hispanic advertising agency that won a Silver Lion at the Cannes Lions International Advertising Festival this year. The spot is for client Mars’ Starburst. [youtube=] Client: Mars’ Starburst Agency: Latinworks

Café Espuelas Launches TV Promo in California

Fernando Espuelas, the Uruguay-born entrepreneur who founded StarMedia, is now the host of a daily radio talkshow, Café Espuelas. This is his latest TV commercial. This spot, says Espuelas, is currently on the air in California. [youtube=]

Volkswagen Goes After Impostors Looking for Free Maintenance

Miami-based CreativeOnDemand has come up with a very creative approach to pitch something so dull as a free maintenance for your car after 3 years or 36,000 miles: Willing to take advantage of the offer, youngsters are capable of… well, … Read More »

Prodigal Son Returns Home in a Brand New VW CC

A recent spot for VW’s CC reminds us a little of the biblical parabole of the Prodigal Son. In this 30-second spot created by Miami-based Creative on Demand, Juan (Jaime Camil) inspires the respect of his pueblo by arriving in … Read More »

7UP Targets Hispanic Moms With New Spots and Summer Retail Promotion

On May 18 Dr. Pepper Snapple Group’s 7UP launched Sevenísima, a summer-long contest offering participants the chance to win several prizes, including a family vacation for four and house-cleaning services. The following is one of the branded spots, created and … Read More »

American Airlines Invites Hispanics to Join Rewards Program

American Airlines this week (June 10) launched a new Hispanic-targeted campaign to pitch its AAdvantage frequent flyer program to Spanish-speaking audiences. The creative, executed by American Airlines’ long-time Hispanic agency of record, Zubi Advertising, explains the virtues and advantages of … Read More »

Love on Screen is Not Real… Unlike the Love for Your Toyota, Of Course

Here are a series of 30-second spots created by Conill for client Toyota, one of the presenting sponsors of mun2′ Have you cine? film series. My personal favorite would have to be Cama. What about you? [youtube=] [youtube=] [youtube=] [youtube=] … Read More »

MTV: If You Like Shit, Everybody Might Like it

This ad ran in Latin America, but I decided to include it here not only because I think is great but because one of its general creative directors, Diego Castillo, is also a creative director at Austin, Texas-based LatinWorks. [youtube=] … Read More »

GM México Invests to Make Sure It's Still Around

NOTE: This 60-second spot is only running in Mexico, but we could not help but wonder if GM is thinking of launching a similar effort in the U.S. now that it has filed for bankruptcy protection. Talk about crisis management … Read More »