Monthly Archives: May 2009

Latin America's Weird, Magical Realism Stars in LatinWorks' Campaign Pitching Film Festival

Austin, Texas-based LatinWorks has found an hilarious -and smartly crafted- way to pitch Cine Las Americas’ 2009 International Film Festival. Two spots use Latin America’s odd politics to show how much more magical can the region’s filmmaking be. The first … Read More »

Ford Taps Puppets to Pitch 2010 Ford Fusion

Ford Motor Co. has launched a brand new campaign to pitch its New Ford Fusion 2010. This 30-second spot was created by Ford’s agency of record, Miami-based Zubi Advertising. Watch, enjoy and leave your comments! [youtube=http://www.youtube.com/watch?v=Grzqny2E5Ag] Client: Ford Motor Co. … Read More »

Discovery en Español Launches Spots Promoting a World 'En Español'

Here are two new spots -launched this month (May 2009)- to promote some programming highlights by Discovery en Español. The spots are part of a comprehensive campaign that includes both on air and on the ground components. Watch, enjoy and … Read More »

MasterCard Taps 'Quebradita' Dancers to Pitch First Prepaid Card Effort Among Hispanics

MasterCard this week (May 18) is launching an effort to pitch (for the first time ever) its prepaid debit cards among Hispanics. The 30-second spot, Quebradita, features two dancers performing a quebradita at a club. But while performing, their cash … Read More »

CMPB Releases 'Medusa,' a Fully-Animated Spot Pitching One More Benefit of Milk

As promised, here is the second animated spot released by The California Milk Processor Board (CMPB) promoting yet one more benefit of drinking milk: having a healthy hair. The spot features a very sad princess, whose unruly hair was the source … Read More »

Shame on You! Your Son Living in the U.S. Has Taken Up Gringo Light Beer!

Continuing a campaign launched in 2008, Tecate Light this month launched a dual-language advertising campaign designed to connect with first and second generation Mexicans their language of choice. Here are three Spanish-language spots, all via Adrenalina, targeting first generation, Spanish-dominant … Read More »

Michael Bloomberg Releases Second Spanish-language Spot

Here is the most recent Spanish-language ad released by the Bloomberg campaign in its effort to be re-elected for office as Mayor of New York City. As with the first spot launched in early April, the mayor insisted in speaking … Read More »

ShamWow Runs Full-Length Infomercial en Español

It took me a while to check this, but the following is, indeed, the full-length Spanish-language version of the famous ShamWow infomercial currently running on Hispanic television. Would absolutely love to read your comments! [youtube=http://www.youtube.com/watch?v=bZxyqMrb0uU&]