Carl's Jr.'s Burger Sizzles with Drama in Univision-Produced New Spanish-language Spot

If culinary expert Padma Lakshmi can turn a Carl’s Jr. burger into a sensual experience, Univision can surely turn it into, well, a telenovela.

In Deseos, a new TV spot produced by Univision and based on an idea of Initiative, a Carl’s Jr.’s Kentucky Bourbon Burger is integrated into the storyline of a telenovela, with drama and big-breasted lead lady included. Interestingly, spot ends up pitching Univision’s successful prime-time novela line up.

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The tagline, “because not only machos watch novelas” is still lost on this blogger but perhaps our viewers want to help?

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