Slow Internet Can be Truly Annoying

Verizon Wireless chose one of José José’s classic songs, Espera, (Wait) to pitch the annoyance of a slow Internet connection. The spot, via GlobalHue, is smart and creative but at over 1 minute, I would say it’s a bit too long. Wouldn’t the message be clear at, say, 30 seconds?

[wpvideo aZGdUH8e]

Client: Verizon Wireless

Agency: GlobalHue 

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