Verizon Wireless chose one of José José’s classic songs, Espera, (Wait) to pitch the annoyance of a slow Internet connection. The spot, via GlobalHue, is smart and creative but at over 1 minute, I would say it’s a bit too long. Wouldn’t the message be clear at, say, 30 seconds?
[wpvideo aZGdUH8e]
Client: Verizon Wireless
Agency: GlobalHue
