Ricardo Arjona Stars in New AT&T Spot

In addition to Fanny Lu, AT&T has tapped Guatemala-born pop singer and composer Ricardo Arjona to pitch its sleek LG Vu phone. The video features Arjona’s Sin ti, sin mi hit.

[youtube=http://www.youtube.com/watch?v=9xiDprMcFL0&hl=en&fs=1]

Previous AT&T Hispanic-targeted efforts include the following Luis Fonsi video, featuring popular No me doy por vencido.

[youtube=http://www.youtube.com/watch?v=1XZ0I8D5G6Y&]

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