JCPenney Launches Spring Campaign Via TVP

Here are two new spots pitching JCPenney‘s spring collection. These spots hail from New York-based The Vidal Partnership, which in 2008 became the retailer’s Hispanic AOR.

[youtube=http://www.youtube.com/watch?v=8ldqfx3jw9w]

[youtube=http://www.youtube.com/watch?v=bBT4rjpweAc]

TVP’s scope of work for JCPenney includes strategic counsel in reaching Hispanic customers through various marketing initiatives, including customer research, advertising, media planning and buying. The goal: to position JCPenney as the preferred department store for the Hispanic community. Take a look and let us know what you think!

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