It looks like the presidential message during Univision’s Premios lo Nuestro on March 26 was not the only new thing going on at the awards ceremony. Several companies took advantage of the highly-rated to program to showcase their newest creative work targeting U.S. Hispanics. Here’s the most recent spot for Foster Farms, warning Latino consumers about a ‘salty deception.’
The Foster Imposters campaign was originally created in 1993 by Godby, Silverstain & Partners with the Imposters appearing in more than 25 commercials in Spanish and English. In 2006, Grupo Gallegos adapted the original concept and developed a creative campaign specifically for the Latino market.
Client: Foster Farms
Agency: Grupo Gallegos