Comcast Warns Hispanics About the Dangers of not Watching TV en Español

The following two commercials, via Grupo Gallegos, are part of Comcast’s latest campaign to pitch its Spanish-language package Cable Latino. The ads, which are expected to air soon, feature English-language newscasts warning about the dangers of certain products, except Spanish-dominant Latinos risk missing half the story simply because they do not understand and the closed-captions are covering the most relevant part of the information. They are simply hilarious!

Watch. Enjoy. Leave us your comments!

[wpvideo Mu4Nm05A]

….Most Wanted

[youtube=http://www.youtube.com/watch?v=21Yaso3Tv0Q]

Client

Comcast

Agency

Grupo Gallegos

Country

EE.UU

Creative direction

Favio Ucedo/ Juan Oubina

Director Creativo Asociado

Martin Cerri

Redacción

Fernando Fryd, Lulu Reynal, Martin Cerri

Dirección de Arte

Andrés Munera

Producción por la agencia

Carlos Barciela

Director

Andy Fogwill

Compañía productora

Landia

Productor

Juan Taylor

Sonido

AZ Los Angeles

Ingeniero de Sonido

Gonzalo Ugarteche

Música

La Casa Post Sound

Compañía postproductora                    Gizmo

Client: Comcast

Agency: Grupo Gallegos

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