The Crucial Moment (El momento crucial) is the latest Spanish-language spot for Big Brothers Big Sisters, the largest youth mentoring organization in the U.S. In a very powerful way, the spot features that brief moment in which a kid has to make a crucial decision: to go to school or to follow his friends. “The crucial moment is just a brief moment, but it can change lives.”
Client: Big Brothers Big Sisters
Creative director: Gonzalo López-Martí
Production company: Native Films
More info. Click here.