Big Brothers Big Sisters Has a Message in Spanish

The Crucial Moment (El momento crucial) is the latest Spanish-language spot for Big Brothers Big Sisters, the largest youth mentoring organization in the U.S. In a very powerful way, the spot features that brief moment in which a kid has to make a crucial decision: to go to school or to follow his friends. “The crucial moment is just a brief moment, but it can change lives.”


Client: Big Brothers Big Sisters

Agency: *SCPF

Creative director: Gonzalo López-Martí

Production company: Native Films

More info. Click here.

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