Daily Archives: March 11, 2009

JCPenney Launches Spring Campaign Via TVP

Here are two new spots pitching JCPenney‘s spring collection. These spots hail from New York-based The Vidal Partnership, which in 2008 became the retailer’s Hispanic AOR. [youtube=http://www.youtube.com/watch?v=8ldqfx3jw9w] [youtube=http://www.youtube.com/watch?v=bBT4rjpweAc] TVP’s scope of work for JCPenney includes strategic counsel in reaching Hispanic … Read More »

Looking for a Boy: State Farm Campaign

Here is one more :30 TV spot running this month on Spanish-language TV. This one, too, won a Gold Addy at the 2009 awards ceremony. [youtube=http://www.youtube.com/watch?v=qw_hQVVdVVU] Client: State Farm Agency: Alma DDB (Miami)