Monthly Archives: March 2009

Impostor Chickens Make Debut in 'Premios'

It looks like the presidential message during Univision’s Premios lo Nuestro on March 26 was not the only new thing going on at the awards ceremony. Several companies took advantage of the highly-rated to program to showcase their newest creative … Read More »

'Cinco Dólares' is Subway's Message, in Spanish Too

I just saw this spot on Univision, although I don’t think it’s new. The spot is exactly the same running in the English-language market; it’s just that the copy -and music- has been translated into Spanish. If you have additional … Read More »

Coca-Cola Unveils Hispanic Adaptation of Global Campaign

This is the :60 version of Coca-Cola’s much hyped Destapa la Felicidad, one of the spots that will be adapted to target the over 45 million Latinos living in the U.S. “Destapa Tus Sueños” or “Unleash Your Dreams” is the central … Read More »

This Gum is So Fresh, You'll Do Almost Anything

This spot won a bronze award at last year’s Advertising Age Hispanic creative awards. Created by Dallas-based Dieste for Hershey Co.’s Ice Breakers Cubes, the spot features a humorous exchange between a young couple who is about to get married. … Read More »

In-Language Information Helps Latinos Find Way

What happens when people can not find the right information in their language? They will be lost, like an inflatable man wondering the streets. This :30 spot was created by Accentmarketing (Miami) for the Federal Citizen Information Center (FCIC) and … Read More »

Taco Bell Knows The Importance of Change

What would you rather do with some spare change? Use it on the jukebox to play you and your girl’s favorite song or… save it for something more meaningful? Dallas-based Dieste has the answer in this :30 spot for client … Read More »

LATV Promos Pitch Show About Sex

Pitched as LATV’s sexiest show, KIU is, well, all about sex. These are two of LATV’s most recent promos pitching KIU, which airs Tuesdays through Thursdays at 11 PM (ET). [youtube=http://www.youtube.com/watch?v=MChMR4RYORA] [youtube=http://www.youtube.com/watch?v=UkkUm-vu8ik] Producer: Alexandra Lemus Director: David Ramos Editor: Dan … Read More »

LATV Launches Promos Pitching Social Networking Site

LATV, the youth-oriented channel, has launched a series of :30 spots to promote its interactive community, my.latv.com. Watch and let us know what you think and how they fare against other TV promos, including those of GolTV and Mun2. [youtube=http://www.youtube.com/watch?v=DiuIz1Rz_mk] … Read More »

Slow Internet Can be Truly Annoying

Verizon Wireless chose one of José José’s classic songs, Espera, (Wait) to pitch the annoyance of a slow Internet connection. The spot, via GlobalHue, is smart and creative but at over 1 minute, I would say it’s a bit too … Read More »

Big Brothers Big Sisters Has a Message in Spanish

The Crucial Moment (El momento crucial) is the latest Spanish-language spot for Big Brothers Big Sisters, the largest youth mentoring organization in the U.S. In a very powerful way, the spot features that brief moment in which a kid has to … Read More »